Global Marketing Director of PUMA, Adam Petrick, stated: “Our goal at PUMA is to constantly push the design of sports products forward in unique and innovative ways. NETFIT certainly does that – it’s a performance innovation that allows for athletes at every level and across a range of sports to create their own, perfectly customized fit. But maybe even more exciting are the opportunities for creativity – anyone can use laces of different colors, widths, lengths and styles to create a personal expression for each individual taste. With NETFIT, we’re bringing fashion and style to the world of Sports in a way that is uniquely PUMA.”